Challenge: We were recently asked to expand the reach of our client who is prominent in the apparel sustainability sector. Our client had so many far-reaching relationships, read global, and with the cancellation of in-person events, he was no longer able to travel to attend conferences and see friends, colleagues and other thought-leaders and wanted a way to maintain and nurture those relationships, as well as develop new ones.

Solution: After careful consideration to make sure we were aligned with his goals and objectives, we determined that launching a specifically branded YouTube channel was the way to go! So far, we’ve been to Bali, London, HongKong, and throughout the United States!

Here are a few examples of some of the super informative and inspirational videos! We have certainly fast-tracked our understanding of the Sustainability and the Apparel Industry and hope if you are interested, you will too!

To watch more videos and subscribe to the channel, click here!


CARA SMYTH Fordham University: Gabelli Fellow and Founder, Responsible Business Coalition Rockefeller Philanthropy Advisors: Chair, Fashion Makes Change Accenture: Resilient Responsible Retail / ESG / Sustainability A fashion industry veteran, Cara Smyth joined Fordham University and Accenture from her post as the Founder of the Fair Fashion Center. Fair Fashion was formed to incubate scalable business solutions that address the social and environmental impacts of fashion and became home to the industry’s only CEO coalition. Working with 41 CEOs, the group represented 250 brands and nearly 15% of the global industry, focusing on transforming business through collective action at the intersection of profitability and sustainability. Cara founded of a broader cross-sector coalition of CEOs and non-profit subject matter experts across key industries at the Responsible Business Coalition at Fordham University. Focus areas include fashion, beauty, food and finance. Website: https://www.fordham.edu/info/30296/re… https://fashionmakeschange.org/

Burak Cakmak is a strategic catalyst with extensive experience in corporate, academic and non-profit organizations building innovation driven sustainable solutions. He is the co-founder of Thean.co, a strategic fashion consultancy and The Digital Fashion Group, a European collaboration between fashion and technology. Most recently he served 5 years as the Dean of Fashion at Parsons School of Design where he led the implementation of a new innovative curriculum for fashion design and business programs. During his tenure, he leveraged his expertise in sustainable design to emphasize socially conscious and transformational design to formulate the educational approach and training of the next generation of creators. His experience includes directional roles at corporate and non-profit institutions including Swarovski Group, Gap Inc and Kering’s luxury brands. He has been invited to speak at a number of prominent, globally recognized conferences including the Copenhagen Fashion Summit, WebSummit and Fashion Asia Hong Kong.

Bandana Tewari is a lifestyle journalist and sustainability activist. She writes for The Business of Fashion extensively on a variety of topics from indigenous ‘made-by-hand’ economies of India and Indonesia, to transgender and LGBTQ representation in fashion. For Paro Good Earth, her writing focuses on ancient Indian wisdom—Vedanta. She is a Special Advisor to Copenhagen Fashion Summit and sits on several advisory boards—NEST (NYC), Redress (Hong Kong), Global Fashion Agenda (Stockholm), South Asian Fashion Show (NYC) amongst others. Bandana is a TEDx speaker. She travels the world speaking in conferences about mindfulness in the luxury business, with a special focus on Gandhi & Fashion—a speech that focuses on sartorial integrity. As Vogue India’s Editor-at-Large for 13 years, Bandana was responsible for planning, visualizing and ideating fashion features for the ultimate style bible. Her ringside view of the rapidly evolving industry coupled with her signature ability to take the long view in every commentary has made her one of India’s foremost authorities on fashion and lifestyle. Bandana’s pieces have appeared in The New York Times, Vogue Arabia, Harper’s Bazaar India, US Vogue, UK Vogue, Wallpaper*, and Tank, in addition to several leading Indian journals such as Platform, Hindustan Times and The Hindu. She has scripted and hosted 50 episodes of ‘Simply Style” the first fashion series in Indian television, as well as the first series of fashion webisodes online. Instagram+Twitter: @behavebandana